MICA
Mudra Institute of Communications Ahmedabad (MICA)
Founded way back in 1991, MICA is one of the best institutes in India when it comes to Strategic Marketing and Communication. Based in Ahmedabad, it is recognized by AICTE and has been internationally accredited by AMBA. While other traditional business schools deal with everything else, MICA is more concerned about branding, advertising, marketing strategies, consumer behavior, and media management. This is the place for you only if you’re into marketing.
Key Highlights
- Established: 1991
- Location: Ahmedabad, Gujarat
- Type: Private Autonomous B-School
- Approval: AICTE
- Accreditation: AMBA
- Flagship Program: PGDM-C (Post Graduate Diploma in Management – Communications)
- Admission Mode: CAT / XAT / GMAT + MICAT + GE-PI
- Highest Package (2025): ₹35+ LPA (Approx.)
- Average Package (2025): ₹19–21 LPA (Approx.)
- Top Recruiters: HUL, P&G, ITC, Google, Amazon, Dentsu, Ogilvy
Courses & Fees 2026
| Course | Total Fees (Approx.) | Eligibility & Selection |
|---|---|---|
| PGDM-C | ₹23–25 Lakhs | Graduation + CAT/XAT/GMAT + MICAT + GE-PI |
| PGDM | ₹23–25 Lakhs | Graduation + Entrance Exam + MICAT + GE-PI |
Admission Process
MICA has a unique and demanding selection process.
Steps to Apply:
Register for CAT/XAT/GMAT.
Apply for MICAT (MICA’s own aptitude test).
Fill MICA application form.
Appear for MICAT exam (includes psychometric test + descriptive section).
Shortlisting based on composite score.
Participate in Group Exercise and Personal Interview.
Final selection based on overall profile + creativity + communication skills.
Accepted Exams:
CAT, XAT, GMAT (plus mandatory MICAT)
Important Dates
- CAT 2025: November 30, 2025
- XAT 2026: January 2026
- MICAT I: December 2025
- MICAT II: January 2025
Scholarships
MICA offers:
- Merit-Cum-Means Scholarships
- Need-Based Financial Assistance
- Scholarships for Academic Excellence